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About E-Premise


The alcohol beverage business is built on brand merchandising. On-premise, Off-premise, and now E-Premise. And unless you have a dedicated E-commerce department the odds are that your brand could look better and work harder in the digital space. The E-Premise Group exists to build and manage digital shelving for your alcohol beverage brands in a cost effective way. For a fraction of the costs of standing up an internal department we can ensure that your digital shelving is top shelf… all so your brands will fly off the shelf.

Meet The E-Premise Group

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Ethan Stienstra: A visionary senior leader with a history of success leading strategic business development initiatives. Ethan has a proven track record of success. At  MolsonCoors he led the legendary growth of the Blue Moon Brewing Company. One of his signature achievements was bringing the Blue Moon orange garnish and ritual to life which helped fuel the brand to the #1 selling spot in Craft beer. This led to a tenure as the Brand Manager of Innovation for Craft Brands and Imports at MolsonCoors. Most recently, Ethan spent six years at New Belgium as Director of Innovation and Specialty Brands where he re-imagined New Belgium’s portfolio strategy and approach. 


Dan Kiefer: A creative with deep experience on the agency and brewery sides, Dan is an alcohol beverage industry expert. He is also co-owner of a renowned craft beer bar in Kansas City. He has worked on various international, national and small breweries and brands. From design to retail and E-commerce and social, Blue Moon’s "Artfully Crafted" campaign is his most iconic brand work and Wild Basin Boozy Sparkling Water is his most recent product innovation success story. Dan specializes in branding and innovation but his category experience sets him apart. His retail, shopper and chain knowledge can help you design work that works harder at shelf. 

Derek Hahm: As E-premise’s incoming Chief Commercial Officer, Derek will be responsible for client services. He is a dynamic, hands-on sales and operations executive with success building teams, delivering unprecedented commercial growth, and executing strategic business initiatives across an organization. Derek comes from Craft Brew Alliance where he most recently served as Chief Commercial Officer, playing an instrumental part in bringing Kona Brewing to the national brand leader it is today. Prior to that, he worked in various Sales, Marketing, Retail and Operations leadership roles within some of America’s most recognizable brewers and distributors.

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Rom van der Zee, E-commerce Strategist: A pioneer in online since .com became a thing, Rom has an extensive expertise in working within a digital startup environment as well as founding and running direct-to-consumer online eCommerce websites. He has been a proven track record of success in the online environment. Rom also runs an e-commerce business that focuses on uber high-end baby bedding and décor. In this business he services a global consumer marketplace and has scaled the brand to be launched in the largest bricks and mortar retailer in Canada and the largest Canadian owned online retailer. 

Our Digital Shelf Execution teams

The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time. Consumers today discover, research, and shop products with the aid of digital experiences. No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey. 

To win in this new world, you must take control of your digital shelf.

The E-Premise Group has Digital Shelf Execution teams in Omaha Nebraska & Golden Colorado. Our Digital Shelf Experts make sure your digital shelves are optimized for search but still be on brand & on point. The E-Premise Group can help your brand create an online shopping experience for your consumer by optimizing images, marketing copy, descriptions so that you are top shelf! 

Ready to take your digital shelves to the next level?
Contact us!    

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