About E-Premise
TM
At The E-Premise Group, we partner with CPG brands to help them thrive in today’s fast-paced and ever-evolving e-commerce landscape. Our approach covers the entire digital ecosystem—starting with the foundation of your digital shelf and extending all the way to driving real consumer action at the point of purchase. We understand that success online isn’t just about being visible—it’s about being compelling, shoppable, and everywhere your consumers already are. That’s why we focus on optimizing your product content, enhancing your presence across key retail platforms, and powering smart, data-driven media that connects with consumers and drives conversion. Whether your goal is to increase retailer compliance, improve your search and discoverability, or launch a fully integrated path-to-purchase strategy, we bring the right mix of strategy, technology, and hands-on execution to accelerate growth for your brand—online, in-cart, and in real life.
Meet The E-Premise Group
Ethan Stienstra is a visionary senior leader with a history of success leading strategic business development initiatives. Ethan has a proven track record of success. At MolsonCoors he led the legendary growth of the Blue Moon Brewing Company. One of his signature achievements was bringing the Blue Moon orange garnish and ritual to life which helped fuel the brand to the #1 selling spot in Craft beer. This led to a tenure as the Brand Manager of Innovation for Craft Brands and Imports at MolsonCoors. Most recently, Ethan spent six years at New Belgium as Director of Innovation and Specialty Brands where he re-imagined New Belgium’s portfolio strategy and approach.
Dan Kiefer is a creative with deep experience on the agency and brewery sides, Dan is an alcohol beverage industry expert. He is also co-owner of a renowned craft beer bar in Kansas City. He has worked on various international, national and small breweries and brands. From design to retail and E-commerce and social, Blue Moon’s "Artfully Crafted" campaign is his most iconic brand work and Wild Basin Boozy Sparkling Water is his most recent product innovation success story. Dan specializes in branding and innovation but his category experience sets him apart. His retail, shopper and chain knowledge can help you design work that works harder at shelf.
Rom van der Zee is a seasoned eCommerce and digital marketing leader who partners with best-in-class technology platforms to build integrated solutions that power every stage of the digital consumer journey. From awareness to conversion, he ensures the experience is seamless, optimized, and always on-brand.
By collaborating closely with tech partners—ranging from product content management tools like Salsify and Syndigo to shoppable media solutions like Pear Commerce and PriceSpider—Rom helps brands connect the dots across their digital shelf, media investments, and retail ecosystems. His approach not only improves path-to-purchase clarity, but also ensures robust data capture to fuel smarter decisions, improve attribution, and drive measurable growth.
Kerry Hoiberg is our Digital Shelf Expert & Asset Manager: With a unique blend of experience in both IT and hospitality, Kerry Hoiberg brings a dynamic and holistic approach to digital shelf and asset management. Kerry is certified on Salsify and Syndigo, and highly proficient in Supplier One, 1WS, PDX, and IX-One. She manages and optimizes digital shelf content across a wide network of retailers and partners including ABC Fine Wine, Albertsons/Safeway, Binny’s, Chedraui, DoorDash, Fareway, Food City, Foodland, Giant Eagle, GoPuff, HEB, Hy-Vee, Instacart, Kroger, Meijer, Raley’s, RiteAid, Southeastern Grocer, Specs, Target, Total Wine, and Uber Eats. Kerry’s deep operational knowledge and strong retail relationships make her an invaluable asset in ensuring products are not only beautifully presented but also optimized for discoverability and conversion.
