The E-Premise Group
Top-Shelf Digital Merchandising
The alcohol beverage business is built on brand merchandising. On-premise, Off-premise, and now E-Premise. And unless you have a dedicated E-commerce department the odds are that your brand could look better and work harder in the digital space. Read More
What is a Digital Shelf?
The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.
The shopping journey, from discovery to purchase, is non-linear, random, and happening
all the time. Consumers today discover, research, and shop products with the aid of digital experiences.
No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.
To win in this new world, you must take control of your digital shelf.