The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.

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The shopping journey, from discovery to purchase, is non-linear, random, and happening

all the time. Consumers today discover, research, and shop products with the aid of digital experiences.

No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.

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To win in this new world, you must take control of your digital shelf.